From compliance-heavy insolvency firms to high-volume energy switching operations, see how organisations use Callytics to transform their call operations.
Personal insolvency firms operating in the IVA (Individual Voluntary Arrangement) space face some of the most demanding regulatory oversight in financial services. The Insolvency Practitioners Association (IPA) and the FCA require that every client interaction meets strict standards — advisors must confirm the consumer understands the implications of an IVA, disclose all fees and charges, explain alternative debt solutions, and verify income and expenditure details accurately. With manual quality assurance, firms could realistically monitor only 2-5% of calls, leaving the vast majority unchecked and creating significant regulatory exposure.
Custom scorecards were built to mirror the firm's regulatory obligations — covering mandatory disclosures, fee transparency, alternative solution discussions, and vulnerability assessments. Every call is now scored automatically against these standards, not just a random sample.
Critical compliance phrases are monitored across every call — from "breathing space" and "debt relief order" as alternative mentions, to specific fee disclosures and affordability confirmations. Missed phrases trigger automatic flags for review.
AI-generated summaries produce audit-ready call notes that document exactly what was discussed, what was disclosed, and what the client agreed to. This replaces hours of manual note-taking and creates a consistent evidence trail for regulatory audits.
Income, expenditure, creditor details, and vulnerability indicators are automatically extracted from each call into structured fields — reducing manual data entry errors and ensuring nothing is missed from the financial assessment.
Every single client interaction is scored against the regulatory framework — up from roughly 3% under manual QA.
The compliance team now focuses on reviewing flagged calls and coaching rather than listening to random recordings.
Call summaries and structured data are generated automatically, replacing what previously took 15-20 minutes of manual work per call.
“In our industry, a single missed disclosure can result in regulatory action. Having every call scored against our compliance framework means we can demonstrate adherence across our entire operation — not just a sample.”
Energy comparison and switching services invest heavily in online advertising to drive inbound calls from consumers looking to switch their energy provider. With cost-per-click rates rising across Google Ads and paid social, every call represents a significant investment. However, the firm had no visibility into why some calls converted into switches while others didn't. Without insight into call content, marketing spend was optimised purely on volume — not on the quality of conversations happening downstream. Agents were missing clear buying signals, failing to handle objections around exit fees and contract terms, and letting warm leads drop off without callbacks.
Every call is automatically classified by outcome — completed switch, price quoted but not converted, callback requested, wrong number, or existing customer query. This gives the marketing team conversion data at the call level, not just the campaign level.
Sentiment tracking reveals exactly where calls go wrong. Calls that start positively but end negatively highlight specific friction points — whether that's confusion over tariff comparisons, concerns about exit fees, or dissatisfaction with available deals.
Common objections and competitor mentions are identified automatically across all calls. Patterns emerge — such as a spike in customers asking about a rival's fixed-rate deal — allowing the team to equip agents with counter-offers and updated talking points.
Key details from every call — current provider, tariff type, contract end date, estimated annual spend — are extracted automatically into structured fields, feeding the CRM and enabling personalised follow-up campaigns for unconverted leads.
By identifying which campaigns and keywords produce calls that actually convert, ad spend is reallocated to the highest-performing channels.
Agent coaching based on topic and sentiment analysis helps reps handle objections and close more switches on the first call.
Structured call data enables targeted follow-up campaigns for consumers who showed intent but didn't switch on the initial call.
“We were spending thousands on ads but had no idea what happened once the phone rang. Now we can trace a Google Ads keyword all the way through to a completed switch — or understand exactly why it didn't convert.”
In litigation and personal injury practices, witness statements are frequently taken over the phone. A solicitor or paralegal conducts a detailed interview, asks follow-up questions, and then must manually transcribe the conversation into a structured witness statement — often running to several pages. This process typically takes 2-3 hours per statement and is one of the most time-consuming administrative tasks in case preparation. With caseloads increasing and fee pressure mounting, firms need a way to capture witness evidence accurately without the bottleneck of manual transcription.
AI-generated summaries capture the substance of each witness call — key events described, dates mentioned, injuries or damages detailed, and the chronological account provided. The summary provides a structured starting point that can be refined into a formal witness statement in a fraction of the time.
Each speaker is identified and labelled with timestamps, so the legal team can clearly distinguish between the solicitor's questions and the witness's responses. This is critical for ensuring that statements accurately reflect the witness's own words, not the interviewer's prompts.
Full verbatim transcripts are searchable across the entire case file. Solicitors can search for specific incidents, dates, names, or medical terms across all witness calls on a matter — making it easy to cross-reference accounts and identify consistencies or discrepancies.
Structured fields automatically extract case-critical data from each call — witness name, relationship to the claimant, date of incident, location, injuries described, and contact details — populating the case management system without manual data entry.
What previously took 2-3 hours of transcription and formatting is now reduced to a 20-30 minute review and refinement process.
Every call is transcribed and searchable, creating a comprehensive digital evidence library that can be referenced throughout the litigation lifecycle.
Paralegals handle significantly more witness interviews without the transcription bottleneck, accelerating case preparation timelines.
“Taking a witness statement used to mean an hour on the phone and then two hours typing it up. Now the call is transcribed and summarised automatically — we just review, refine, and it's ready for the file.”
Financial services firms — from mortgage brokers to insurance intermediaries — operate under strict FCA regulations that require advisors to verify client eligibility, deliver appropriate risk warnings, assess suitability, and document every step. With complex product ranges and evolving regulatory requirements, ensuring every advisor follows the correct process on every call is a constant challenge. Manual file reviews are slow, expensive, and inherently incomplete. When the regulator asks for evidence of compliant advice, firms need to demonstrate that the right questions were asked, the right information was given, and the client's circumstances were properly assessed.
Regulatory scorecards are configured to match each product line's compliance requirements — from mortgage suitability assessments and demands-and-needs questioning to insurance eligibility verification and risk warning delivery. Every advisory call is scored automatically, with non-compliant calls escalated immediately.
Mandatory regulatory phrases and disclosures are tracked in real time — risk warnings such as "your home may be repossessed", eligibility confirmations like "are you a UK resident", and suitability statements. Any call where a required phrase is missing is automatically flagged.
Client eligibility data is extracted automatically from every call — employment status, income, existing cover, property value, deposit amount, health conditions, and more. This structured data feeds directly into the firm's back-office systems, eliminating re-keying and reducing errors.
Each call is classified by product type and outcome — mortgage enquiry, protection quote, general insurance sale, or referred to a specialist. This drives automatic scorecard selection and ensures the right compliance criteria are applied to the right call type.
Every call is scored against the relevant regulatory framework — providing complete oversight that satisfies FCA expectations for monitoring and governance.
Structured data, compliance scores, and call summaries are available instantly — replacing the manual file review process that previously took days to compile.
With immediate visibility into compliance gaps and targeted coaching, advisor adherence improved from 71% to 94% within three months.
“The FCA expects us to demonstrate that we're monitoring the advice we give. With Callytics, we don't just monitor a sample — we monitor everything. And when the regulator asks for evidence, it's there in seconds.”
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