Real results across
every industry

From compliance-heavy insolvency firms to high-volume energy switching operations, see how organisations use Callytics to transform their call operations.

Personal Insolvency

Achieving 100% compliance monitoring in a heavily regulated environment

The Challenge

Personal insolvency firms operating in the IVA (Individual Voluntary Arrangement) space face some of the most demanding regulatory oversight in financial services. The Insolvency Practitioners Association (IPA) and the FCA require that every client interaction meets strict standards — advisors must confirm the consumer understands the implications of an IVA, disclose all fees and charges, explain alternative debt solutions, and verify income and expenditure details accurately. With manual quality assurance, firms could realistically monitor only 2-5% of calls, leaving the vast majority unchecked and creating significant regulatory exposure.

How Callytics Helps

01
Quality & Compliance Scoring

Custom scorecards were built to mirror the firm's regulatory obligations — covering mandatory disclosures, fee transparency, alternative solution discussions, and vulnerability assessments. Every call is now scored automatically against these standards, not just a random sample.

02
Phrase Detection

Critical compliance phrases are monitored across every call — from "breathing space" and "debt relief order" as alternative mentions, to specific fee disclosures and affordability confirmations. Missed phrases trigger automatic flags for review.

03
Call Summarisation

AI-generated summaries produce audit-ready call notes that document exactly what was discussed, what was disclosed, and what the client agreed to. This replaces hours of manual note-taking and creates a consistent evidence trail for regulatory audits.

04
Data Forms

Income, expenditure, creditor details, and vulnerability indicators are automatically extracted from each call into structured fields — reducing manual data entry errors and ensuring nothing is missed from the financial assessment.

Key Outcomes

100%
of calls monitored for compliance

Every single client interaction is scored against the regulatory framework — up from roughly 3% under manual QA.

85%
reduction in QA labour costs

The compliance team now focuses on reviewing flagged calls and coaching rather than listening to random recordings.

Minutes
to produce audit-ready documentation

Call summaries and structured data are generated automatically, replacing what previously took 15-20 minutes of manual work per call.

In our industry, a single missed disclosure can result in regulatory action. Having every call scored against our compliance framework means we can demonstrate adherence across our entire operation — not just a sample.

Energy Switching

Reducing cost per conversion by identifying missed opportunities in every call

The Challenge

Energy comparison and switching services invest heavily in online advertising to drive inbound calls from consumers looking to switch their energy provider. With cost-per-click rates rising across Google Ads and paid social, every call represents a significant investment. However, the firm had no visibility into why some calls converted into switches while others didn't. Without insight into call content, marketing spend was optimised purely on volume — not on the quality of conversations happening downstream. Agents were missing clear buying signals, failing to handle objections around exit fees and contract terms, and letting warm leads drop off without callbacks.

How Callytics Helps

01
Call Classification

Every call is automatically classified by outcome — completed switch, price quoted but not converted, callback requested, wrong number, or existing customer query. This gives the marketing team conversion data at the call level, not just the campaign level.

02
Sentiment Analysis

Sentiment tracking reveals exactly where calls go wrong. Calls that start positively but end negatively highlight specific friction points — whether that's confusion over tariff comparisons, concerns about exit fees, or dissatisfaction with available deals.

03
Topic Detection

Common objections and competitor mentions are identified automatically across all calls. Patterns emerge — such as a spike in customers asking about a rival's fixed-rate deal — allowing the team to equip agents with counter-offers and updated talking points.

04
Data Forms

Key details from every call — current provider, tariff type, contract end date, estimated annual spend — are extracted automatically into structured fields, feeding the CRM and enabling personalised follow-up campaigns for unconverted leads.

Key Outcomes

32%
reduction in cost per acquisition

By identifying which campaigns and keywords produce calls that actually convert, ad spend is reallocated to the highest-performing channels.

18%
increase in call conversion rate

Agent coaching based on topic and sentiment analysis helps reps handle objections and close more switches on the first call.

3x
more unconverted leads re-engaged

Structured call data enables targeted follow-up campaigns for consumers who showed intent but didn't switch on the initial call.

We were spending thousands on ads but had no idea what happened once the phone rang. Now we can trace a Google Ads keyword all the way through to a completed switch — or understand exactly why it didn't convert.

Financial Services

Automating eligibility checks and building a regulatory audit trail

The Challenge

Financial services firms — from mortgage brokers to insurance intermediaries — operate under strict FCA regulations that require advisors to verify client eligibility, deliver appropriate risk warnings, assess suitability, and document every step. With complex product ranges and evolving regulatory requirements, ensuring every advisor follows the correct process on every call is a constant challenge. Manual file reviews are slow, expensive, and inherently incomplete. When the regulator asks for evidence of compliant advice, firms need to demonstrate that the right questions were asked, the right information was given, and the client's circumstances were properly assessed.

How Callytics Helps

01
Quality & Compliance Scoring

Regulatory scorecards are configured to match each product line's compliance requirements — from mortgage suitability assessments and demands-and-needs questioning to insurance eligibility verification and risk warning delivery. Every advisory call is scored automatically, with non-compliant calls escalated immediately.

02
Phrase Detection

Mandatory regulatory phrases and disclosures are tracked in real time — risk warnings such as "your home may be repossessed", eligibility confirmations like "are you a UK resident", and suitability statements. Any call where a required phrase is missing is automatically flagged.

03
Data Forms

Client eligibility data is extracted automatically from every call — employment status, income, existing cover, property value, deposit amount, health conditions, and more. This structured data feeds directly into the firm's back-office systems, eliminating re-keying and reducing errors.

04
Call Classification

Each call is classified by product type and outcome — mortgage enquiry, protection quote, general insurance sale, or referred to a specialist. This drives automatic scorecard selection and ensures the right compliance criteria are applied to the right call type.

Key Outcomes

100%
of advisory calls compliance-checked

Every call is scored against the relevant regulatory framework — providing complete oversight that satisfies FCA expectations for monitoring and governance.

60%
faster regulatory audit preparation

Structured data, compliance scores, and call summaries are available instantly — replacing the manual file review process that previously took days to compile.

94%
advisor compliance adherence rate

With immediate visibility into compliance gaps and targeted coaching, advisor adherence improved from 71% to 94% within three months.

The FCA expects us to demonstrate that we're monitoring the advice we give. With Callytics, we don't just monitor a sample — we monitor everything. And when the regulator asks for evidence, it's there in seconds.

See what Callytics can do for your industry

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